Author: fernandesgee

The pharmaceutical industry is a key player in advancing patient care. Through their development of novel diagnostics and therapeutics, physicians and other medical professionals are able to detect and treat... Read More

The emergence of big data, technological advancements, and data science approaches have dramatically transformed industries like retail, finance, and travel. The Life Sciences industry is no exception. Companies in the... Read More

Pharma marketing, simply put, is the strategies and tactics employed by pharma companies to promote and sell their products. This form of marketing focuses on medications and medical services, targeting... Read More

For many business leaders, sales and marketing are interchangeable specialties with a singular goal: increasing revenue. However, sales and marketing teams should align together for a single objective. The truth... Read More

In the early 2000’s, when the drug Gleevac1 was first approved by the Food and Drug Administration (FDA)2, a new era of precision medicine was born. With it, the pharmaceutical... Read More

Data management is a critical component of modern business operations. Whether you're a small new business or a large corporation, effective data management can significantly impact your success. In this... Read More