Competitive Intelligence Through Data Scraping

Every company in the online market faces inevitable competition of some kind from companies that sell similar products and services. While on one side, it provides consumers with multiple options for products, services, price brackets, and quality, it poses a challenge for businesses. Brands have to work harder to attract customers when there are so many competitors pitching their products/services with lucrative offers and variations.

To differentiate, brands must have a ‘competitive moat’ or the ‘x-factor’ that fends them against competition and makes them stand apart in crowded e-marketplaces. Competitive Intelligence is the way to ensure you have them both. But how do you gather competitive intelligence data and how do you use it? One of the most popular methods for gaining competitive intelligence is data scraping or web scraping.