SEO stands for Search Engine Optimization. It is a practice of optimizing websites and web pages to improve their visibility and rankings in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic from search engines.
Search engines use complex algorithms to determine the relevance, quality, and authority of websites. SEO techniques help align websites with these algorithms, making them more likely to appear higher in search results when users search for relevant keywords or phrases.
SEO involves various strategies and tactics, on-page, technical, and off-page, to improve website rankings. Some key elements of SEO include:
On page SEO Type
Onpage SEO Types Digi Schema
On-page SEO refers to the optimization techniques implemented directly on individual web pages to improve their visibility and rankings in search engine results pages (SERPs). Here are some key aspects of on-page SEO:
Keyword Research: Conduct thorough keyword research to identify relevant keywords and phrases that your target audience is searching for. Use tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to find high-potential keywords.
Title Tags: Optimize the title tag of each web page with a concise and descriptive title that includes the target keyword. Keep it within 60 characters to ensure it appears fully in search results.
Meta Descriptions: Craft compelling meta descriptions that summarize the page’s content and entice users to click through. Include relevant keywords naturally within the description. Keep it around 160 characters.
URL Structure: Create search engine-friendly URLs that are concise, descriptive, and include relevant keywords. Avoid long and complex URLs with unnecessary parameters or symbols.
Heading Tags: Use heading tags (H1, H2, H3, etc.) to structure your content and highlight important sections. Place your target keywords in relevant headings to provide search engines with a clear understanding of your content’