The gifting market in India for apparel brands: Insights from Gaurav Bhagat, MD, Consortium Gifts
As an entrepreneur and a marketing enthusiast, I have observed that the corporate gifting market has emerged as a lucrative opportunity for brands across multiple sectors in the last few years. According to a report by the Retailers Association of India (RAI), the corporate gifting market here is expected to surpass Rs. 1,20,000 crore by the end of 2024, with a compound annual growth rate (CAGR) of 10 per cent – 12 per cent.